How to secretly learn about their lives...from Leil Lowndes

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FROM Leil Lowndes
Title: How to talk to anyone


One trick of 62 tricks: How to secretly learn about their lives



 Let's say your paper carrier has just hurled the newspaper from his bike to your front door. You pour a cup of coffee and get comfotable to catch up on what's happening in the world. Your world, that is. Do you flip first to the international news? The fashion section? The sports page? The entertainment section? Maybe the comics?

 Whichever sectino yo usually flip to first, tomorrow DON'T. Turn to any other section, perferably one you hardly ever read. Why? Because it will familiarize you with other worlds so that you have in common.

 How about the real estate section? Yawn. Maybe you don't find real estate especially engrossing. However, sooner or later you're going to find yourself with a group of people who are discussing properties, deals, and today's market. Scanning the real estate sectino just once every few weeks will keep yo au courant with their conversation.


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TECHNIQUE

READ THEIR RAGS

 Is your next big client a golfer, runner, swimmer, surfer, or skier? Are you attending a social function filled with accountants or Zen Buddhists-or anything in between? There are untold thousands of monthly magazines serving ever imaginable interest. You can dish up more information than you'll ever need to sound like an insider with anyone just by reading the rags that server their racket.(Have you read your latest copy of Zoonooz yet?)

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